It seems you can have too much of a good thing.
That’s the thinking behind Swipe, a free London newspaper that aims to cherry-pick the best of the week’s stories, memes, quips and opinion pieces found on the internet, and make a good old-fashioned print publication out of them.
20,000 copies of Swipe are distributed to young professionals in affluent areas of London every week, offering lively content for the web-phobic and an important promotional platform for internet publishers.
And not a clickbait headline or pop-up ad in sight…
Like this story? Check out more inspiration here.