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Porsche lights up car magazine ads

Porsche combines LED tech to create an interactive experience for magazine readers

After making a floating hologram of the new Porsche 911 in a previous ad campaign, the luxury sports car brand has caught the eye of young entrepreneurs with its innovative ad in the US business magazine Inc.

With the help of agency Cramer-Krasselt, its new print ad uses LED technology to give readers a glimpse beneath the hood of the new 911, as pressing buttons on the ad reveal graphics and info about the car’s innovative aerodynamics, turbo charged engine and digital connectivity.

What’s more, the insert has been included in copies sent to just 10% of subscribers – those living in the most affluent areas, close to Porsche dealers.

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