Turning a new page: The brandzine phenomenon is set to take off. The catalogue industry is booming in Australia and now brands are increasingly looking to position their advertising around tailored content in order to reach their audience on a more engaging level.
Canberra Centre used catalogues to drive sales and lift brand equity Canberra Centre wanted to position themselves as leaders of health and wellbeing in the ACT by creating the wellness sanctuary, Eden, within the shopping centre. How they did it To spread the word about Eden, the centre produced the ‘Eden’ booklet featuring expert advice and hero products that could assist shoppers in maintaining a healthy work/life balance The booklet was delivered to 47,000 targeted females and males between 25-54 years of age with an interest in healthy living Content from the booklet was repurposed and featured on the Centre’s blog, which fed through to social channels and e-newsletters The results 1,000 masterclass attendees 143% lift in blog views 7% increase in Centre traffic 9% lift in Centre sales Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.