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Cradle to Cradle

Cradle to Cradle is the truest evolutionary step in sustainability thinking. The Cradle to Cradle goal is to produce things with either biological or technological consideration. With paper, a biological focus is applied so that after the life cycle of the paper product it can flow back into the biological material cycle and be useful on a permanent basis.


Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.




Canberra Centre used catalogues to drive sales and lift brand equity Canberra Centre wanted to position themselves as leaders of health and wellbeing in the ACT by creating the wellness sanctuary, Eden, within the shopping centre. How they did it To spread the word about Eden, the centre produced the ‘Eden’ booklet featuring expert advice and hero products that could assist shoppers in maintaining a healthy work/life balance The booklet was delivered to 47,000 targeted females and males between 25-54 years of age with an interest in healthy living Content from the booklet was repurposed and featured on the Centre’s blog, which fed through to social channels and e-newsletters The results 1,000 masterclass attendees 143% lift in blog views 7% increase in Centre traffic 9% lift in Centre sales   Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

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